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Hype Cycle and Instagram

How do Hype Cycles work? Each Hype Cycle drills down into the five key phases of a technology’s life cycle. Innovation Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven. (3) Peak of Inflated Expectations: Early publicity […]

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Guest Post: The Effective TikTok – Instagram Combo

TikTok and Instagram have an amazing synergy. No other two social media platforms pair with each other quite as well, and that’s because of their similar users and content.First, both platforms share a younger age group, having Gen Z and Millennials accounting for near 70% of the user base. According data from Instagram and DataReportal, […]

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Instagram Target Audience

Instagram, like all other companies and social media platforms, has a target audience whom the company focuses on to increase its reach and market share. I believe these social media platforms have two types of audience or target market. The first type or the less obvious are the companies who pay Instagram or the other […]

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Instagram and Marketing

As I mentioned in the introduction post, one of the main areas that has been influenced by social media is the world of Marketing. In this post I will discuss how social media, and Instagram in particular, affected marketing for large and small companies and how users have opportunities to set up their businesses and […]

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Introduction

Instagram and Competition

Instagram is one of the most popular Social Media sites and applications in the world with roughly around 1 billion active users per month. The company started in 2010 as a photo sharing application, initially designed for iPhone. Year by year with increasing number of users, the features of the app expanded a lot. For […]